'We expect the new channel to be in the top four.
'We feel through our Colors Kannada channel, we are still not being able to satiate viewers' appetite on different genres,' Viacom18 Group Chief Executive Officer Sudhanshu Vats told reporters.Ĭolors Kannada has been enjoying the number one slot for the past 62 weeks among Kannada GECs and enjoys a 36 per cent market share in the space.
We will continue to deepen and widen our presence in the regional entertainment space. 'Karnataka, in our assessment is our strongest market. The new channel will go on air from July 24. The broadcaster is already a leader in the Kannada GEC space with 'Colors Kannada'. With an aim to further strengthen its leadership position in the Kannada market, media firm Viacom18 has launched a new general entertainment channel (GEC) 'Colors Super'.
